What is it?
Business data in Analyst comes from Infogroup. Unlike other data found in Analyst, Emsi does not incorporate Infogroup figures into our core labor market offerings. In practice, this means that Emsi’s job counts, wages, and establishment numbers you find in an Industry Overview report are not influenced by or inclusive of Infogroup data. We provide the business level data to our customers as a convenience, but as the sources and methodologies differ significantly, we keep those numbers separate in reports.
Where does it come from?
Infogroup business data is gathered from about 6,000 different sources, adding roughly 300,000 new businesses to their listings quarterly. These are largely directory and event-driven sources, including:
- New business filings
- Utility connections
- Press releases
- Corporate websites
- Annual reports
- User-generated feedback
- U.S. & Canadian Yellow Page directories
These sources are validated by web research, news monitoring, and over 24 million phone calls by a full-time staff of 400 to verify existing information. Infogroup also utilizes U.S. Postal Service Hygiene and Quality to ensure that addresses are accurate and deliverable.
How is it different from Emsi data?
A common question when looking at business data alongside labor market data is “Why don’t they match up?” In a nutshell, there is little to no overlap between the sources Infogroup pulls from and the sources Emsi uses to create our data. Business data research has a bit of a treasure hunt aspect to it, where you go out into the wilds of the internet to dig up the info you’re after. LMI isn’t hidden away, but published on publicly available state and federal websites.